The Alcohol and Gaming Commission of Ontario (AGCO) has fined the operator of Casino Days CAD $54,000 for allegedly engaging in dishonest bonus practices.
A statement claims that the AGCO, Well Played Media, and Unipessoal LDA advertised a bonus on its Casino Days platform that failed to appropriately disclose important bonus terms and incentivize players to engage in high-risk behavior.
"Player protection is a non-negotiable priority for the AGCO,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO, in a statement. “We expect operators to be truthful and transparent about their promotions, and we also require them to ensure that those promotions do not encourage reckless or harmful patterns of play.”
After a player reported that Casino Days had taken away $8,500 in winnings, the inquiry got underway.
A "welcome bonus" of up to $2,000 was promised to new gamers on the platform.
According to the AGCO, players had to deposit $2,000 of their own funds, wager $70,000, maintain each wager at or below $5, and fulfill all wagering conditions within seven days in order to be eligible for the entire bonus sum.
The AGCO discovered that certain conditions of the bonus offer were difficult to locate on the website. In a research, the AGCO also discovered that the typical player would initially lose $3,640 in an attempt to obtain the $2,000 prize.
The province's igaming regulations prohibit operators from providing bonuses that promote risky gambling practices. Important conditions must also be properly disclosed. Bonuses that are not realistically achievable without suffering large gambling losses cannot be offered by operators.
"An offer that requires a player to sustain substantial losses for a perceived benefit is not a fair offer,” Schnarr said. “This penalty sends a clear signal that we will not hesitate to take action against operators who fail to meet their obligations to protect Ontario players.”
Well Played Media may challenge the registrar's ruling at the Licenses Appeal Tribunal, just like any other igaming operators hit with AGCO fines.
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